Lifelike dolls spark debate in Brazil over therapy value and legal risks


Summary

Mental health spotlight

Reborn dolls raise important questions about how we process grief and what counts as effective therapy.

Policy debate

Lawmakers in Brazil are deeply divided, with some pushing for bans while others recognize the emotional value of the dolls.

Growing trend

From therapy uses to collector communities, the reborn doll industry continues to expand — with growing interest far beyond Brazil.


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Summary

Mental health spotlight

Reborn dolls raise important questions about how we process grief and what counts as effective therapy.

Policy debate

Lawmakers in Brazil are deeply divided, with some pushing for bans while others recognize the emotional value of the dolls.

Growing trend

From therapy uses to collector communities, the reborn doll industry continues to expand — with growing interest far beyond Brazil.


Full story

Hyperrealistic baby dolls known as “reborn dolls” are growing in popularity worldwide, especially in Brazil. But while some lawmakers are honoring the artists who make them, others are pushing for restrictions and outright bans.

Some people often use these handmade dolls, designed to look like real infants, as therapeutic tools to help cope with the grief of losing a child. However, they’ve also drawn criticism and confusion from the public, as well as from the government.

Therapy or something else?

At first glance, you might see a woman cradling a baby in the park. But look closer — and you’ll find it’s not a human child, but a lifelike silicone or vinyl doll.

Reborn dolls can cost anywhere from under $100 to several thousand dollars, depending on their realism. The more expensive versions often include delicate features like rooted hair, weighted bodies, and even simulated breathing.

Alana Nascimento, a reborn doll artist in Brazil, tells Reuters the dolls appeal to a wide range of customers.

“I sell more to children. My biggest audience is children, and I would say that about 60% are adults,” she told Reuters via a translation. “I have adults who buy. There are adults who come in discreetly and buy; there are adults who have several of my dolls.”

A date to honor reborn babies

On May 7, the Rio de Janeiro City Council passed a bill officially recognizing the creators of reborn dolls. “Reborn Stork Day” will be celebrated annually on Sept. 4, honoring the psychological comfort these dolls can offer families.

But not all officials support the trend. In Amazonas, state lawmaker Joao Luiz brought a reborn doll to the statehouse, calling for a ban on their production and sale. He claimed hospitals had allegedly mistaken the dolls for real infants and provided care to them.

However, The Associated Press reports that local health authorities have not reported any such incidents.

A growing community — and ongoing criticism

Despite criticism, Brazil’s reborn doll community remains active and engaged. The 10th annual reborn doll meetup was recently held in São Paulo, offering collectors and creators a chance to connect.

Still, the dolls are not without controversy. Many Brazilians — and people around the world — have criticized the phenomenon, especially when it involves adults caring for the dolls as if they were real babies.

There’s also limited research on whether reborn dolls truly help with grieving. Melbourne-based psychologist Carly Dober told a local outlet that, for some, the dolls may even stall emotional healing.

“One of the biggest potential risks … is the potential for them to be stuck in one particular part of their grief and not moving with the grief and learning how to live with the loss,” she said.

Evidence shows other health benefits

While their role in grief therapy is debated, reborn dolls are showing potential in other areas of health.

According to the Cleveland Clinic, baby doll therapy has shown positive effects in reducing agitation among patients with dementia and Alzheimer’s disease.

In a study of 12 hospitalized men and 34 women aged 70 to 96 with dementia, the clinic observed reduced agitation scores on the Agitated Behavior Scale (ABS). Assistant nurse manager Ashley Hall, MSN, RN, who co-led the study, said the results were encouraging.

“Both caregivers and family members expressed witnessing notable changes in patient demeanor, and we were amazed by the positive feedback we received,” Hall said.

Custody battle over a doll

Still, the emotional attachment some owners form with these dolls goes beyond clinical settings.

One woman in Brazil said on social media she wants to take her ex-partner to court over custody of her reborn doll. She stressed it’s not an online joke, but “real demands.”

Several legal analysts tell CNN Brasil it is legally impossible to do such a thing, as the reborn doll is an object and has no real needs. 

In addition to the bill introduced in the country seeking to prohibit the dolls in health care settings, there is also one seeking to fine people who use them to gain unfair advantages in public spaces. 

Zachary Hill (Video Editor) and Devin Pavlou (Digital Producer) contributed to this report.
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Why this story matters

The rising popularity and controversy of hyperrealistic "reborn dolls" in Brazil highlights societal, psychological, and legal debates over their use, benefits, and regulation.

Mental health and therapy

The use of reborn dolls as therapeutic tools is debated among professionals, with some arguing they help with grief and dementia care while others warn they may hinder emotional healing, as noted by psychologist Carly Dober and the Cleveland Clinic.

Social norms and controversy

Public and governmental reactions to adults caring for reborn dolls have sparked both support, such as Rio de Janeiro's recognition of reborn doll artists, and calls for restrictions or bans, illustrating ongoing societal debate.

Legal and regulatory issues

The emergence of proposed laws to ban or fine the use of reborn dolls in certain contexts, as well as legal challenges like the custody case, underscore the evolving legal landscape surrounding their classification and use.

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Synthesized coverage insights across 35 media outlets

Community reaction

Collectors and enthusiasts in Brazil often gather for public events, such as the annual Villa Lobos Park meet-up. According to first-hand accounts, members of the reborn community defend their hobby as comforting, while some criticize attention-seeking influencers. Offline, increased controversy has prompted reborn stores to escalate security measures, while also experiencing upticks in interest and sales.

Context corner

Reborn dolls originated in the United States in the early 1990s as artists transformed traditional dolls into realistic models. The global phenomenon is partly linked to a quest for emotional bonds in an increasingly digital era, and has grown alongside trends in mental health therapies and social media engagement. Brazilian culture’s embrace of expressive art forms may also play a role.

Policy impact

Several Brazilian city and state legislatures have debated bills ranging from honoring reborn doll artisans to prohibiting use of public medical resources for doll-related requests. These debates have brought the discussion into public offices, impacting both collectors and retailers, who face security and reputational challenges as a result.

Bias comparison

  • Media outlets on the left frame Brazil’s lifelike doll phenomenon as a “craze” that triggers political overreach and distracts from pressing societal issues, emphasizing defenders’ calls to reject judgment and protect collectors’ therapeutic use of dolls.
  • Media outlets in the center introduce psychological expert views on loneliness and social isolation absent from left coverage.
  • Media outlets on the right use alarmist terms like “obsession,” “taking over,” and “rash,” invoking moral panic and cultural preservation concerns, highlighting the political reaction as emblematic of social discord.

Media landscape

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35 total sources

Key points from the Left

  • Videos of lifelike baby dolls have gone viral in Brazil, stirring both fascination and political debate, as lawmakers brought the dolls into legislatures.
  • The Rio de Janeiro city council passed a bill honoring those who create these dolls, pending Mayor Eduardo Paes' signature.
  • Lawmakers, including Joao Luiz from Amazonas, debated banning medical care for reborn dolls, despite no recorded health cases.
  • Congresswoman Talíria Petrone criticized lawmakers' focus on the dolls, urging that attention should be directed at influencers.

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Key points from the Center

  • Brazil has seen a surge in demand for hyperrealistic reborn dolls resembling infants, sparking national debate in 2025.
  • This rise follows a trend originating in the U.S. in the 1990s, with increased online interest and social media attention fueling local popularity.
  • Collectors, including 46-year-old Alana Generoso who runs a doll store in São Paulo, defend the hobby as emotionally comforting and insist buyers are mentally sound.
  • Prices range from 700 to nearly 10,000 reais, while lawmakers have debated bills both honoring doll makers and restricting medical care related to the dolls amid growing controversy.
  • The debate reflects broader issues including loneliness linked to the pandemic, sex-based criticism of doll collectors, and differing societal views on adult hobbies for women.

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Key points from the Right

  • The fascination for life-like dolls has sparked discussions in Brazil, with videos featuring emotional moments going viral and lawmakers using the dolls in debates.
  • Rio de Janeiro's city council passed a bill honoring life-like doll creators, pending Mayor Eduardo Paes' signature.
  • State lawmaker Joao Luiz announced plans to ban reborn dolls from receiving public health care, although health authorities have no records of related cases.
  • Critics of the doll craze, including Congresswoman Talíria Petrone, argue for rational discourse, while supporters insist dolls provide emotional comfort and fulfillment.

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